Digital Protagonist & Divergent Voice
Chris Rhyss Edwards is a sought after digital sector event MC, interviewer and writer. In a world becoming increasingly digitally dependent, Chris believes that marketers and businesses alike need to fundamentally RETHINK their digital strategy, take the time to RECONSIDER their digital footprint, before they REFORM their strategy and instigate a true digital REVOLUTION.
Chris has worked for some of the world’s most successful digital brands, including NewsCorp, Sensis, Blockbuster, Clemenger BBDO and DMG. Over the course of an almost 20 year career, Chris has led the digital overhaul of Blockbuster Australia, launched Australia’s #1 personal finance news brand, been the Program Director and Chair for APAC iMedia and ad:tech events, and founded industry trade magazine Digerati with support from the IAB, AIMIA, ISMA and LBMA.
His experience and deep understanding of how the digital sector is disrupting and reshaping business and the marketing sector is indisputable and intentionally challenging. A self-confessed Digital Protagonist, Chris recognizes the power and potential of digital, whilst fully understanding the many challenges brands often face becoming truly digital.
Chris believes the digital disruption that is occurring worldwide presents both an opportunity and a threat, and that confusion over the practical application of the near incessant stream of emerging technologies is the #1 challenge businesses and marketers face today.
His insights and expertise are the result of interviewing and working alongside scores of the world’s smartest marketers and marketing technologists, spanning Intel, Facebook, IDEO, Visa, EMOTIV, NASA, Electronic Arts, NewsCorp, Taboola, New York Times, Tealium and Babbel.
As a recognized MC, interviewer and speaker on digital disruption and innovation, Chris is highly adept at delving into complex topics before reconnecting the dots for his audience. He’s a natural talent as a communicator and storyteller who focuses on delivering Actionable Insight with intelligence, humor and passion.
He has studied Entrepreneurship & Innovation through the University of Adelaide, holds a Master’s in Creative Writing from Queensland University of Technology, has completed the National Speakers Association of Australia program, and is the founder and Editor of Digerati Magazine.